KATSEYE is turning up the charm—literally. Just in time for summer, the six-member global girl group is linking up with Pandora for a jewelry collaboration that speaks to the heart of their identity: bold, personal, and deeply in sync. Known for their infectious energy and expressive fashion, KATSEYE brings their individual flair to the campaign, with each member choosing a charm that reflects their personality—from Daniela’s grounding angel wings to Megan’s cheeky cherry. “Pandora was such a natural fit for us,” the group shared to V via email. “The way they celebrate individuality while still allowing for connection and storytelling really mirrors how we work as a group”

The partnership couldn’t come at a better time. With their second EP Beautiful Chaos set to drop on June 27—featuring the latest radio bops “Gnarly” and “Gabriela”—the group is leaning into an era of playful experimentation, and the Pandora campaign captures just that.

The visuals for the campaign feature each member styling their own charm both solo and together, creating what they call a “KATSEYE signature.” “Our outfits aren’t complete without those finishing touches,” they said. And whether layered daintily or styled as standout statements, each charm is a celebration of who they are—separately and as one.

V: What made this partnership with Pandora feel like the right fit for KATSEYE?

KATSEYE: Pandora was such a natural fit for us because personal style is at the heart of who we are as individuals and as a group. The way they celebrate individuality while still allowing for connection and storytelling really mirrors how we work as a group.

V: Each of you represents your own unique charm in this shoot—how did you pick those personal symbols, and what do they say about your individual style?

KATSEYE: Daniela picked the angel wings because she’s our grounded, calming presence. Lara loved the padlock & key because it represents loyalty and keeping things close to heart. Manon’s crown speaks to her quiet confidence and regal vibe. Megan went with the cherry it’s bold, sweet, and a little cheeky, just like her. Yoonchae chose the shell for its connection to nature and depth. Sophia’s anchor represents strength and stability, which she brings to all of us. Together, it feels like our personalities are woven into one. 

V: KATSEYE is known for group synchronicity, but you all bring something different to the table. How does this collection reflect both your individuality and your bond as a group?

KATSEYE: Our charms are personal to each of us, but when we wear them all together, especially on the same bracelet or necklace, it becomes a kind of KATSEYE signature. It’s a reminder that even though we’re different, we’re stronger together. We can stand on our own, but together is where we really shine. 

V: What speaks to each of you when it comes to jewelry? What is your preferred style? For example, dainty and minimal, or loud and eccentric?

KATSEYE: We all have different tastes, which makes it fun. Some of us go for super dainty, layered pieces, while others love a big bold statement moment. That’s what has been so great about working with Pandora, there are so many options that let you mix and match, while still expressing our specific taste. You can go subtle or bold, depending on the day, your mood, or the outfit. There is truly a charm or piece of jewelry for each of us and for each moment!

V: Do you think jewelry makes or breaks an outfit? How would you personally style your Pandora charms with an outfit?

KATSEYE: Jewelry is like the cherry on top of an ice cream sundae. Our outfits aren’t complete without those finishing touches.

V: The campaign drops on June 22—what are you most looking forward to as it finally launches to the public? 

KATSEYE: We’re most excited to showcase how we’re styling charms this season—because let’s be real, charms aren’t just a trend. They’ve solidified their place in fashion and we’re all in. Especially as summer kicks off, we’re looking towards colorful, playful statement pieces. We’re hoping to inspire others to spice up their outfits and not be afraid to have some fun this summer! 

V: Aside from this collaboration, what exciting plans are you looking forward to this summer?

KATSEYE: We can’t wait for new EP BEAUTIFUL CHAOS, it has been so great to hear the response to our singles, and we are so excited to welcome this new era in with our EYEKONS!

KATSEYE’s charms are available for purchase at Pandora.