Keith Haring’s Artwork Comes to Life In Coach’s SS18 Campaign

Keith Haring’s Artwork Comes to Life In Coach’s SS18 Campaign

This season, the fashion and art worlds collided at the heritage brand.

This season, the fashion and art worlds collided at the heritage brand.

Text: Danielle Combs

Distinctive, offbeat, and unfazed by societal rules or norms, famed artist Keith Haring made a lasting imprint on the ‘80s art scene with his graphic graffiti style that could be seen sprawled across every crevice of New York City. Haring’s art was full of optimism, loud bursts of color, and bold graphic lines, fast-tracking his career and making him a member of the underground art circuit where fashion, art, and music collided.

British creative director of Coach, Stuart Vevers, is delving into the mind of Haring for the brand's Spring 2018 campaign by riffing the iconic artist’s squiggles and showing how one can master the art of dressing in painterly prints or abstract accessories that can unleash your inner artist.

Today, the heritage brand has unveiled their global campaign for Spring 2018 with Haring’s iconic illustrations at the heart of the season’s collection. The beautifully shot campaign—photographed by Steven Meisel and styled by Karl Templer, with creative direction by Fabien Baron, makeup by Pat McGrath and hair by Guido Palau—highlights the overall feel of the collection which features sheer tees, satin bomber jackets with rose gold rivets, and silk-and-lace-trimmed slip dresses that exude a sense of tomboyish femininity. Additionally, the brand’s biggest showpieces of this season are prominent, like the reimagined handbags that were first produced in 1972, with styles ranging from the Camera bag to the Mailbox.

Click through the slideshow to see how Keith Haring’s daring art came to life in Coach’s Spring 2018 campaign.

Credits: Images courtesy of Coach

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