Luxury lifestyle brand Tory Burch has officially unveiled its newest fragrance, Sublime, and has released the scent’s corresponding campaign starring supermodel + V alum Kendall Jenner.

“Sublime is beautiful, it’s sexy, it’s confident,” details Jenner in an official press release. “I love what Tory does and what she stands for. I want to align with designers who feel genuinely right to me, and this felt natural and organic.”

The campaign, shot by inimitable duo Mert and Marcus, showcases the scent’s chic glass bottle topped with a silver cap and playful off-center logo. The brand has also enlisted an eco-friendly approach and has made the bottle a refillable vessel making it an object to cherish and use for years to come.

“Kendall has a quiet power,” says Burch. “She knows who she is and she’s fearless. She is an entrepreneur and a role model for so many people, and that was important to me.”

The fragrance itself packs a feminine leather-based punch, featuring complex notes of delicate rose, earthy vetiver, and bright mandarin, with grounded moments of ivy, patchouli, and magnolia.

“Women today want the perfect balance of sensuality and strength,” Burch explains. “Sublime is the ultimate way you want to feel: confident, sensual, strong. It is a word and an emotion that has no ending…it makes you feel like anything is possible.”

Sublime by Tory Burch is be available in Tory Burch boutiques and on
toryburch.com now.