Kendrick Lamar and Dave Free launch at-service company, pgLang

Kendrick Lamar and Dave Free launch at-service company, pgLang

PgLang encourages creatives to stop and stare into the sun — do what’s never been done.

PgLang encourages creatives to stop and stare into the sun — do what’s never been done.

Text: Hailee Milton

PgLang is live, and it's clear this multi-lingual at service company is going to change the way people create. Kendrick Lamar and Dave Free have a new purpose for their business, embodying something deeply personal to the duo. This new mysterious company has an equally ambiguous website, which provided an impactful and artistic visual mission statement. This statement features Kendrick himself, among Jorja Smith, Baby Keem, and Yara Shahidi.

“In this overstimulated time, we are focused on cultivating raw expression from grassroots partnerships,” says co-founder Free. Lamar simply says “Selfless. Reset.”

If the unconventional video is any testament, pgLang has big plans for the world of creation. Written and directed by PgLang co-founder, Dave Free features an unreleased Baby Keem song titled "Jump 2" throughout the project. Baby Keem is the first artist partnering with pgLang.

To clarify, this is neither a music studio, record label, or publishing house. Rather, a platform to share experiences that connect us all. In light of overstimulation in the media, the creative partners recognize the rapidly changing media landscape, which is empowering choices like never before. PgLang is designed to be artist-friendly above all while embracing both quality and unconventional concepts.

In a final word from pgLang;

“Imperfections are what excite us most. We want to work with those who can see the beauty in anything. Someone could walk in and say this black phone is blue. That’s cool -- we want to hear your perspective.”

Read the description of PgLang down below, if you weren't quick enough to catch it on their website.

PgLang is multilingual. Our community speaks music, film, television, art, books, and podcast because sometimes we have to use different languages to get the point of our stories across. Stories that speak to many nations, races, and many ages. That is why our writers, singers, directors, musicians, and producers break formats when we build ideas and make them real for the curious.

Putting round pegs through square holes is not a process, but we embrace the idea of anarchy and challenges that make us stronger. PgLang is focused on using our experiences, and nurturing our many collaborators, to build stories that are equally accessible and engaging then fitting them within the best media. 

We are creators — PgLang.

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