KENZO's New Era Launches in Technicolor

KENZO's New Era Launches in Technicolor

KENZO's FW19 fantasyland includes cameos by Hunter Schafer and Lindsey Wixson.

KENZO's FW19 fantasyland includes cameos by Hunter Schafer and Lindsey Wixson.

Text: Lily Blazevic

KENZO has undergone radical change this season: After Opening Ceremony founders Humberto Leon and Carol Lim stepped down as directors in June, Lacoste's Felipe Oliveira Baptista was christened the new creative chief, marking the beginning of a new era for the LVMH-owned fashion house. While Baptista's first collection remains in the offing, the brand's FW19 campaign is a color-saturated tapestry—a fitting visual beacon to project the start of a new chapter.

The second collaboration between KENZO and pop photog David LaChapelle, the campaign reads like a Parisian postcard from fashion's cutting edge, with styling by Anna Trevelyan. The vibrant visuals and retro-tinted photography to tell a story of discovery, adventure, and wanderlust—the latest campaign to insist on eco-touristic, endless-summer energy for Fall/Winter via landscape-heavy motifs.

Adding to the summer buzz, the campaign features once-retired titan Lindsey Wixson alongside a quasi-newcomer—the model and actress Hunter Schafer, who recently made her V debut, discussing her dramatic HBO's summer smash Euphoria. If her trajectory from activist-turned-model to prestige television star wasn't dreamy enough, Schafer’s storyline in KENZO's fantastical campaign suggests she's only just begun to show off her true colors.

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