Kim Kardashian West x Carolina Lemke Launch

Kim Kardashian West x Carolina Lemke Launch

This exclusive eyewear collaboration offers a pair of shades for everyone.

This exclusive eyewear collaboration offers a pair of shades for everyone.

Text: Emma Li

Kim Kardashian West’s collection for Carolina Lemke has launched, marking the German eyewear brand's expansion to the United States.

The collection is an exclusive collaboration with the brand’s US partner Kardashian West and consists of seven styles with an additional six that will be launched later this spring. The first drop includes oversized and race-ready silhouettes, including a round metal frame shape as well as narrower, '90s inspired frames. The colors range from neutrals like sandy gold, sleek silver, and chic black to fluorescent orange.

Kardashian West had full creative control during the design process, including the digital campaign found on the website. Iconic collaborative duo Mert Alas and Marcus Piggott photographed the campaign, which features Kardashian West with long, flowing hair. Kardashian West has been releasing teasers through her Instagram stories leading up to this release.

Lemke’s ethos of fashion for all and Kardashian West’s role in leading contemporary style combine to advance a progressive stance that offers a product for everyone.

The first set of sunglasses is now on sale through Carolina Lemke's website for $90 each.

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