Kim Kardashian's Latest Venture: Beats x Kim

Kim Kardashian's Latest Venture: Beats x Kim

Kim Kardashian's Latest Venture: Beats x Kim

It's Kim's world, and we're all just living in it.

It's Kim's world, and we're all just living in it.

Text: Ellie Beeck

Kim Kardashian may be newly single, but her latest partnership is here in the form of Beats x Kim.

Kim Kardashian for Beats x Kim.

The reality tv star and entrepreneur collaborated with headphone brand Beats By Dre to create a collection of three Beats Fit Pro headphones, the brand's first-ever custom collection. Coming in three neutral colors (Moon, Dune, and Earth), the Beats x Kim headphones match Kardashian's minimalist style, which was made popular by her shapewear brand, Skims.

“I wanted to break away from the idea that headphones have to be colorful to make a statement,” Kardashian said. “This collaboration is special because it allows you to blend in or stand out, and Beats is known for creating products that showcase individuality.”

Kim Kardashian for Beats x Kim.

Beats x Kim sits at the intersection of style and functionality. The Beats Fit Pro headphones, which are the most innovative and advanced Beats earphones to date, are designed to seamlessly transition from the office to the gym to the streets. They are equipped with noise cancellation, transparency, and adaptive EQ modes, along with spatial audio and dynamic head tracking.

“Kim brought her signature minimalist style to the first-ever Beats Fit Pro custom headphones,” said Eddy Cue, Apple’s senior vice president of Services. “We’re excited to offer Beats’ most innovative headphones in a whole new, gorgeous color palette to music fans and fashion lovers alike.”

Kim Kardashian for Beats x Kim.

The Beats x Kim collection will be available for purchase for $199.99 online on Aug. 16 and in select stores starting Aug. 17. Get a behind-the-scenes look at the design process below.

Credits: Images courtesy of Apple.

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