KitchenAid at NYFW? On Thursday, February 9th, cookware conglomerate KitchenAid celebrated Hibiscus as 2023 Color of the Year with creative consultant Marta Del Rio. A vivid fuchsia with a matte finish, the Color of the Year is inspired by the captivating beauty of the Hibiscus flower in a verdant garden, attracting us to new experiences in and out of the kitchen. To applaud the global appeal of a color that dominates interiors and runways alike, KitchenAid hosted a fashion presentation to kick off New York’s fashion celebration. Debuting seven one-of-a-kind, avant-garde designs inspired by the Artisan Stand Mixer and K400 Blender, Del Rio invited a selection of New York’s emerging and vanguard design talent to debut looks inspired by Hibiscus and KitchenAid brand’s design heritage.

“KitchenAid is a brand with an instantly recognizable design language, which made celebrating the new Hibiscus color a natural fit as we toast vanguard talent at New York’s fashion celebration. I’ve designed a capsule collection that merges industrial and organic references, with nods to the iconic lines and curves of the appliances that everyone knows coupled with classical fashion silhouettes. It was a pleasure to be able to invite five New York-based fashion labels to expand this core collection; each of their custom editions for this project showcases their design hallmarks and celebrates the KitchenAid Color of the Year, Hibiscus,” shared Marta Del Rio.

Aiming to spark inspiration, the collaboration summoned guest designers to elaborate on their visions and immerse themselves in everything Hibiscus. The roster of guest designers includes Jackson Wiederhoeft, Tara Babylon, Tia Adeola, Bach Mai, and Man-Made Skins. The event also featured music by international sound designer Alex Chapman. Some of the industry’s most notable attendees made appearances at the show, including Amber Wang, Catherine Li, Grace Duah, Indi Star, Kat Nova, and Sophie Sumner.

The 2023 KitchenAid Color of the Year attracts everyday makers around the world to step into the kitchen and try something new. The KitchenAid stand mixer offers makers endless possibilities to enhance their everyday experiences, while the K400 Blender easily blends even the toughest ingredients for a consistent texture. The K400 Blender and Artisan Stand Mixer are now available at KitchenAid.