Kith Teams Up With Curb Your Enthusiasm For a Prett-ay, Prett-ay Good New Capsule Collection
Featuring actor J.B. Smoove in the campaign, who plays Leon Black, the collaboration includes iconic Larry David quotes and moods.
Cue the Curb Your Enthusiasm theme song—lifestyle brand Kith has teamed up with Larry David’s iconic comedy television series in a new capsule collection. Prett-ay, prett-ay, prett-ay good. Live today, Oct. 18 at 11 a.m. EST/CET, the Kith for HBO™ Curb Your Enthusiasm® collection is available on kith.com and EU.Kith.com.
The limited edition collection features classic moments from the show, replete with Larry David’s most iconic quotes and moods, all reimagined through the Kith lens. Printed on one tee is one of David’s greatest lines, “You’re allowed to be happy, but not in front of me,” while a sweatshirt dons a print of a typical pouting David moment. With 16 different styles, the capsule includes both apparel and accessories—hoodies, crewnecks, tee shirts, mugs, wood coaster, poster.
Made with care, the hoodies and crewnecks are in Kith’s renowned 500 GSM fleece and the tees are made from 230 GSM cotton jersey. The collection also incorporates Kith’s Vintage Tee Program, in which the tees undergo an extensive wash process to emulate a vintage, distressed appearance.
One of the favorite characters in the hit show, actor and comedian J.B. Smoove as Leon Black, dons the iconic apparel and accessory items in the campaign for the collection. As Leon Black himself said, “I brings the ruckus to the ladies.” We might argue he’s bringing the ruckus to everyone with this collection.