The First Rule Of Fight Club Is: You Do Not Talk About Fight Club. The Second Rule Of Fight Club Is: You Do Not Talk About Fight Club. Iconic star of 1999 box office hit, “Fight Club” Ed Norton is set to appear at the forefront of Kith’s BMW Chapter II campaign. The star is seen wearing pieces from Kith for BMW’s collection while posing alongside the two vehicles customized for this exclusive collaboration.

 Kith and the acclaimed automotive brand BMW are reprising their longtime partnership for the second time to create a multi-faceted experience, culminating in a special auction at Sotheby’s, the world’s premier destination for art and luxury. In celebration of BMW’s two special 50th anniversaries, the first being the debut of the brand’s first electric concept car and the second being the launch of BMW M. These two milestones serve as the foundation for Chapter II, as Kith combines them to tell one cohesive story. This project includes the introduction of two BMW vehicles, one vintage and one modern, redesigned by Kith-founder Ronnie Fieg, as well as a collaborative apparel and accessories collection created by Kith for BMW.

Kith x BMW at Sotheby’s: Auction

As an exciting new element to the story, Kith and BMW are collaborating with Sotheby’s to auction the new 2022 BMW i4 M50 by Kith, designed by Kith-founder Ronnie Fieg. Only seven of these vehicles will be produced for the public. This is the only vehicle within this collaboration being auctioned to a global public audience. The auction will open online at Sothebys on Friday, October 7th at 11AM EST with a starting bid of $1. The auction will end at 2PM EST on October 14th. Prospective bidders will be able to bid globally, with certain countries excluded from the bidding process due to shipping and manufacturing restrictions. 10% of the proceeds from this auction will be donated to the Maasai Wilderness Conservation Trust, an organization that aims to protect the ecosystems and biodiversity of East Africa through conservation to benefit local Maasai communities. 

The winner of this auction will receive their BMW i4 M50 by Kith in 2023, as the car will be produced to the street-legal specifications of the winner’s country of residence. In addition to the car, the winner will also receive one of each item from the Kith for BMW 2022 collection’s 51 styles of apparel and accessories (sized items will come in size Medium). Beyond the car and collection, the winner will also receive an assortment of special 1-of-1 products that commemorate this partnership and will be delivered with the car. These items will never be sold publicly and have been produced exclusively for this auction. These include a co-branded surfboard, snowboard, and a collaborative Wilson Pro Staff 97 Racquet.

 The Kith for BMW Chapter II collection released exclusively at Kith Paris on Friday, September 30. The global launch is on Friday, October 7th at all Kith shops, 11AM EST on Kith and 11AM CET on Kith.