KkCo Partners with Urban Outfitter to Launch New Outdoor Apparel Line KkCo OUTSIDE

KkCo Partners with Urban Outfitter to Launch New Outdoor Apparel Line KkCo OUTSIDE

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KkCo Partners with Urban Outfitter to Launch New Outdoor Apparel Line KkCo OUTSIDE

KkCo and Urban Outfitters team up to make fun outdoor athleticwear accessible to all.

KkCo and Urban Outfitters team up to make fun outdoor athleticwear accessible to all.

Text: Cat Sposato

Self-proclaimed “unconventional apparel brand” KkCo has just partnered with Urban Outfitters to bring fans a new line of outdoor apparel. Launched under the name KkCo OUTSIDE, the brand has moved towards creating the perfect clothes to withstand all of your outdoor adventures this summer and beyond. 

The new KkCo OUTSIDE line, headed by designer Kara Jubin, features brightly saturated colors with unexpected details, staying true to the KkCo design ethos. The line, made with “conscious materials” like organic cotton and recycled nylon scraps, intends to pay tribute to the lush, outdoors spaces these pieces are meant for, fully embodying the statement: “Nature takes care of us, so let’s take care of it.” 

Image courtesy of KkCo and Urban Outfitters

Jubin also wanted to ensure that outdoor apparel would be more fun and accessible for all with the release of this new line. KkCO has partnered with Urban Outfitters for the line to reach wider audiences. They also made sure to emphasize size inclusivity with this line: the entire line available in sizes XS-4X. Ultimately, the new line brings the idea that ​​exploring the outdoors is free for all and should feel as inclusive as it is into practice. 

The line includes many brand new pieces to the apparel brand’s signature roster: you’ll find an assortment of nalgenes, knit and utility vests, mock necks, windbreakers, and more. All of the pieces in the collection are made with outdoor activities in mind. The sport tops and bottoms are made with nylon and spandex materials, perfect for activities both in and out of the water. A nice blend of form and function, this line balances athletic versatility with fashionable and photo-ready fits. 

Image courtesy of KkCo and Urban Outfitters

The line has been available since August 4th. The collection sells between $59-$298 at Urban Outfitters. To shop from the line, visit urbanoutfitters.com and select UO retail locations. Check out some of the line’s pieces below. 

Image courtesy of KkCo and Urban Outfitters
Image courtesy of KkCo and Urban Outfitters
Image courtesy of KkCo and Urban Outfitters
Image courtesy of KkCo and Urban Outfitters
Credits: Photography by Sophia Schrank

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