Kylie Jenner Launches Inclusive 30-Shade Line of Concealers

Kylie Jenner Launches Inclusive 30-Shade Line of Concealers

Get a peek at the beauty maven's first foray into concealers.

Get a peek at the beauty maven's first foray into concealers.

Text: Sadie Bell

Rihanna made waves in the beauty world earlier this year when Fenty Beauty dropped their ultra-inclusive 40-shade line of foundation. After the success of Fenty's launch, Kylie Jenner is also claiming a stake in the beauty world's much-needed space for more diversity, with her line Kylie Cosmetics releasing their own collection of concealers. On Wednesday, the popular brand took to Instagram to make the announcement, sharing that the forthcoming  "Koncealers" will be out on December 13 as a part of the Silver Series release.

Our second holiday surprise from the #SilverSeries... 30 shades of concealer, launching Dec 13! #SkinConcealer

A post shared by Kylie Cosmetics (@kyliecosmetics) on

Similar to Fenty Beauty's historic launch, the aptly-named Koncealers include 30 shades that range from "fair to deep dark" and, according to Kylie, are set to be "lightweight and designed to give a flawless skin-line finish." Based on its light, liquid-based formula, the new product is designed to give a finish that resembles your skin with a natural glow.

The Koncealer comes as a part of Kylie Cosmetics' Silver Series, which also features 20 new shades of lipsticks, and another new product that has yet to be announced. Having previously primarily sold blushes, highlighters, and the ever-famous lip kit, this launch is the first move for Jenner into complexion productions, and an expansive one at that. Preview the new Kylie Cosmetics Koncealers below.

Sassafras, Almond, Cinnamon, Toffee and Gingerbread, for deep skintones. Coming Dec 13 #SilverSeries

A post shared by Kylie Cosmetics (@kyliecosmetics) on

Top to bottom: Himalaya, Maple, Oak, Amber and Cedar, for medium skintones. #SkinConcealer Coming Dec 13 #SilverSeries

A post shared by Kylie Cosmetics (@kyliecosmetics) on

Credits: Photo via Instagram

UP NEXT

Lizzo Is the Bad Bitch Who Wants to Lift You Up