The latest stop on Louis Vuitton’s evolving journey through the world of luxury is the debut of the house’s official beauty line: La Beauté.

Made of the finest quality makeup, the newly debuted cosmetics line is meant for more than just beauty products; it’s designed to be used as an art form and to become the new standard of luxury beauty. To usher in the new chapter, one of the most influential makeup artists in the world, Dame Pat McGrath, DBE, was appointed as Creative Director, Cosmetics for La Beauté to help bring identity, empowerment, and artistry to the brand. Bringing three decades of avant-garde expression, her long-standing relationship with Louis Vuitton fashion welcomes a range of offerings that help amplify the practice of beauty artistry

Starting off La Beauté’s first line of products is a range of lipsticks, lip balms, and eyeshadows. The LV Rouge lipsticks will feature 55 shades: 27 creamy satin shades that glide on with impactful shine and 28 velvety matte shades that cushion the lips in plush, soft tones. The LV Baumes feature 10 unique shades that promise 48 hours of hydration and 24+ hours of comfort. The LV Ombres eyeshadow palettes will be sold in eight different color ways with six different finishes. The palettes will feature mixtures of matte and glitter shades to provide the ultimate variety of looks.

To top things off, Louis Vuitton has established a cross-métier collaboration between Pat McGrath and Louis Vuitton Master Perfumer, Jacques Cavallier Belletrud, to infuse the lipsticks with an olfactory blend completely unique to the makeup collection, adding in elements of scent that fuse innovation and craftsmanship across the maison. The lipsticks carry scents of mimosa, jasmine, and rose, while the baumes carry scents of mint and raspberry. 

La Beauté Louis Vuitton will be available for purchase beginning August 29, 2025, in select Louis Vuitton stores and on louisvuitton.com.