LA Streetwear Label Debuts Second Drop with Parisian Hotel Icon
FRAMED and the Ritz Paris have collaborated to bring us the cold-weather streetwear we didn’t know we needed.
The Ritz Paris is known as a Parisian beacon of luxury. Now the famed hotel has collaborated with American clothing company Framed to create a collection of lux streetwear. Framed, a brand established in 2012 is known for its denim, leather, and cashmere staples.
The LA brand has focused on creating special pieces that elevate basics. The collaboration consists of menswear, womenswear, children’s clothing, and even dog sweaters featuring the bougie Ritz Paris Logo. The Ritz Paris is one of the most famous hotels in the world and was considered to be a second home to the likes of Coco Chanel, F. Scott Fitzgerald, and Marcel Proust.
Through the collaboration the iconic hotel becomes a part of street style, allowing its legacy to penetrate fashion culture and give a wider audience the chance to experience the Ritz lifestyle. Standout pieces include 100% cashmere sweaters embroidered with the Ritz logo available in cream, navy, and black as well as a silk eye mask with the same logo perfect for your siesta on an international flight. The Ritz Paris official Instagram captioned a photo featuring pieces from the collaboration, ‘A lifestyle we could all use.’ we have to agree that they check all the boxes of must-haves, from quality to coziness.
Natalie Bader Messian, Board Member from the Ritz said they view the collaboration as “A second opportunity to share our brand’s identity outside of our historical avenues has been incredibly exciting. Our partnership with FRAME allows Ritz Paris to immerse its reputable stature upheld since 1898 with FRAME’s creative and dynamic style and concepts. Camilla Fayed, owner of the Ritz Paris along with her family are delighted to present this new collection!” The limited collection is available at Frame.com, Bergdorf Goodman, Ritz Paris Concept Store, and Net-a-Porter.