Since the launch of its first polo in 1933, Lacoste has established far-reaching roots in the world of tennis, the label becoming virtually synonymous with the style of the sport. The sports-fashion fusion brand now returns for the 2025 edition of the Miami Open presented by Itaú as it celebrates ten years of partnership with the prestigious tournament. 

Courtesy of Lacoste

In addition to being a Platinum sponsor for the event, Lacoste also stands as its official outfitter — catch the ball kids, staff, and volunteers donning an array of the French brand’s tennis ensembles — and an extensive presence through the tournament, offering dedicated retail spaces and VIP suites across the grounds.

Courtesy of Lacoste

A dutiful patron of the sports, Lacoste has supported a range of prospective tournament players, and their latest campaign features ambassadors Novak Djokovic, Daniil Medvedev, Grigor Dimitrov, and Ekaterina Reyngold — all wearing custom knits and pieces. 

Courtesy of Lacoste

Lacoste Retail also returns to the Hard Rock Stadium with an exclusive pop-boutique, trailer, and kiosks. Not only will customers be able to shop the dedicated Miami Open co-branded line, but they will also be offered a wide range of patches and engravings designed for the tournament (and exclusive to the on-site shop) to customize their Lacoste purchases. If anything, the iconic plush crocodile stuffed animal’s retail pop-up is reason enough to stop by. 

Courtesy of Lacoste

For those unable to make it, don’t worry, Lacoste stores at Aventura Mall, on Lincoln Road and the new Lacoste boutique in Brickell will also be celebrating the Miami Open with a focus on Lacoste’s players collection. The dedicated co-branded tournament collection for men, women, and children allows fans to explore a selection of pieces worn on and off the courts, each designed with both the brand’s Francophone flair and Miami codes in mind. 

Courtesy of Lacoste

Jackets, polos, t-shirts, hats, and more feature a variety of dedicated motifs and vibrant pops of color in home to the energy and spirit engulfing the home of the tournament. 

In addition to the Hard Rock tent and Miami boutiques, the co-branded collection will also be available for purchase on Lacoste.com for Miami Open fans across the country.