At the 2025 Rolex Paris Masters, athletes are stepping onto the court in Lacoste. A premium partner of the tournament since 2024, the French sportswear brand’s crocodile logo will decorate the Paris La Défense Arena — the event’s new home. 

The brand will dress athletes Novak Djokovic, Daniil Medvedev, Grigor Dimitrov, Ugo Humbert, and Arthur Fils. Referees and ball boys and girls will also don a Lacoste co-branded collection with the tournament. The Lacoste x Rolex Paris Masters 2025 collection is now available to shop online, and features items such as the Unisex Rolex Paris Masters Edition Ballboy Polo, as well as crocodile-emblemed caps. 

The brand has also launched the “Crocodile Challenge” — a digital crocodile hunt using QR codes scattered throughout the Paris La Défense Arena. Multiple Lacoste pop-up stores have opened within the venue, as well as a premium lounge for special guests and partners. 

The Lacoste Athletes collection will feature vibrant colors and classic styles, including the brand’s signature polo shirts and quarter-zip. Both the athlete and the co-branded collection will celebrate French elegance and technical design. 

“Lacoste and the Rolex Paris Masters share a common vision of transforming tennis into a show which goes beyond the boundaries of sport,” the brand said in a statement. Lacoste’s partnership with the Rolex Paris Masters is set to continue through 2030.