Audacious, adventurous, and nonetheless avant-grade, Lacoste’s newest sneaker is a bold model in luxury fashion’s increasingly burgeoning shift towards enduring essential for the quotidian. What originated as a riff on a concept shoe has now punctured the athleticwear sphere, and the L003 Neo Shot takes Lacoste’s legacy in high fashion sportswear one giant leap forward. 

Courtesy of Lacoste

A breathable and lightweight sandwich mesh upper is complemented by strikes of shiny PU leather and a nubuck toe cap, and the Lacoste crocodile, the brand’s steadfast signature, stands as a beast in confident, forward motion. The shoe’s chunky, textured rubber outsole offers an enhanced grip and cushioning, while the EVA midsole (a running shoe fundamental) earns the Neo Shot perfect marks in shock absorption. In addition to a variety of color-blocking options ー blazing green, iron grey, shadow black ー the shoe also comes in eight distinct tones including earth pink and sail grey. 

Courtesy of Lacoste

For the campaign, Lacoste calls on the talents of trailblazing choreographer and movement director, Nicolas Huchard (a collaborator with pop legends Lady Gaga and Madonna), and model, dancer, and artist XiaoYi Liu. Atop a rotating stage, built from clay extracted from a tennis court, the visuals showcase the majesty inherent in dance, and the sneaker;s relevance to any, and every, form of movement. Light and shadow are manipulated, and fluidity is placed on a red clay pedestal. 

Courtesy of Lacoste

Lacoste will celebrate the shoe’s arrival with a two-day event at the iconic art institution, Lafayette Anticipations, located in Paris’s Le Marais district. Titled the Lacoste LightClub, the immersive experience will showcase an array of exhibitions exploring the evolutions from shadow to light and themes of self-discovery. In addition to a space for sneaker customization, the brand will incorporate a bookshop, a creative workshop, and a selection of artistic performances ー as if the exclusive colorway of the Neo Shot (solely available at the LightClub’s opening) wasn’t reason enough to attend. 

The L003 Neo Shot Sneaker is priced at $125 each and is available now on Lacoste.com.