Game. Set. Match—and action! Lacoste’s newest campaign features the stars of the court and the stage—athletes Venus Williams & Novak Djokovic, director Pierre Niney, actor, dancer & singer, Wang Yibo, and actress Adèle Exarchopoulos.

The collection is made to be a timeless representation of the maison, just like the icons who wear it. The “Play With Icons” classics are reinvented to balance legacy and sport, pieces to be worn and performed.

Shot in five stylized portraits, the ambassadors of the campaign are pictured, representative of each of their fields and their respective GOAT status within them.

Tennis mogul Venus Williams is draped in floor-length pleating, as major as the legend status she bears in her sport. Holding a pearlescent tennis ball, she’s in a league of her own. 

Courtesy of Lacoste

Draped in the golden netting of his sport, professional tennis player Novak Djokovic regally sports white. The campaign imagery celebrates his ‘King of the Court’ status in tennis, while reaffirming his ties to the brand, wearing the crocodile emblem on the chest of the Lacoste Polo.

In the jaws of the Lacoste crocodile, the director and actor, Pierre Niney, lounges in Lacoste’s signature green—a timeless silhouette.

Courtesy of Lacoste

French actress Adèle Exarchopoulos shows the versatility of Lacoste accessories, modeling the Lenglen Bag at her hip as a skirt—the play of props.

On a stage surrounded by bouquets of blue, actor, singer, and global phenomenon, Wang Yibo displays his charisma in layers of Lacoste polos.

Courtesy of Lacoste