Lacoste Teams Up With Polaroid For A Rainbow-Striped Collection
Polo shirts, sneakers, backpacks and more.
When it comes to capturing the very in-the-moment parts of your life, Polaroid presents itself as a truly unrivaled device. The iconic camera has been capturing our memories on its signature square-format instant film for over 70 years now — and with more and more people taking interest in all things vintage and old-fashioned, it’s safe to assume that its influence is not about to dwindle any time soon. Building on their decades-long heritage, the famed camera brand has teamed up with the authentic sportswear brand Lacoste; rest assured, this is the collab you’ll want to keep on your radar in the months to come.
The new Lacoste x Polaroid partnership combines Polaroid’s famous rainbow logo with Lacoste’s classic designs — polo shirts, sneakers, backpacks — alongside the limited-edition Polaroid 600 instant camera with Lacoste’s distinctive crocodile branding. Designed with vibrant colors and warm tones seen in Polaroid’s logo, this new device is about to become a true must-have tech gadget of the season. All of the garments and accessories also feature the full-color treatment, channeling the high-energy sporty style via white sneakers featuring subtle color-flash accents, rainbow-striped tennis shoes, caps, watches and backpacks.
The collection is released alongside a visual campaign shot by Simon Schmitt that features dancers and skaters creating a jigsaw in perpetual movement from one frame to the next, image by image. Shot entirely in Marseille, France, the campaign unites by the notable Polaroid rainbow spectrum and the Lacoste pieces within the collection, acting as a tribute to joy, boldness, and freedom.
The collection is now available online and in globally Lacoste stores and spaces. Shop it here and keep scrolling to see the Lacoste x Polaroid campaign imagery below: