Listen Up, Little Monsters! Lady Gaga Has Finally Launched Haus Labs at Sephora

The release features seven newly formulated products infused with quality, clean ingredients

In 2019, the pop icon, entrepreneur, actress, and longtime V contributor launched Haus Labs in partnership with Amazon. After all, the move made sense as makeup and expression have always been at the forefront of Gaga’s nearly two-decade dominance.

Now, Gaga’s beauty brand is making major moves, teaming up with beauty retailer Sephora. The announcement not only marks the first time the star’s products will be sold at the retailer but also signals reformulated versions of Gaga’s most sought-after products.

Boasting over 90 products spanning seven categories—eyeliner, bronzer, highlighter and more—the launch revamps Haus Labs’ clean-beauty approach with talc and fragrance-free products. Too, the new and improved products feature fermented arnica—an ingredient used to calm the skin and combat inflation—that Gaga has used for years.

Though celebrity skincare and beauty lines are commonplace nowadays, Gaga’s Haus Labs swears by an unmatched dual-approach to the beauty space: one that blends quality, cruelty-free ingredients with top-notch skincare.

And as is expected with Gaga, the launch features dozens of color-packed shades and hues, ranging from muted matte beige to jolts of fuchsia and orange. The new products launched today include eye, cheek, and lip pigment paint, lip crayon stick, gel-powder highlighter, hybrid lip oil, velvet bronzer, gel eyeliner, and an eyebrow pencil.

Shop Haus Labs at Sephora, here.

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