L’AGENCE’s Newest Loungewear Collection Makes Staying At Home Look Stylish
Staying at home has never looked so chic.
Since 2020 is the year of staying at home, it only makes sense that L’AGENCE’s second launch of the year is a collection of chic and comfortable loungewear, called Luxe Loungewear. If we must be banished to the confines of our houses, why not do it in style, with help from a brand known for its effortless combination of laidback Californian culture with chic Parisian sensibilities?
Jeff Rudes, the CEO and Creative Director of L’AGENCE acknowledged the challenges of this year, saying “2020 has challenged us to look at our brand offering through a new lens”. According to him, the introduction of loungewear was merely the next logical step in establishing L’AGENCE as a complete lifestyle brand. Earlier this year in July, the brand launched its new category of L’AGENCE shoes, a collection which was very well received amongst its direct-to-consumer audience. The latest athleisure launch helps the brand come full circle as it accommodates its customers newfound pandemic induced lifestyle of at-home activity.
The collection consists of nine different styles ranging from $150 to $255. Depending on the cut and the fabric, the pieces can alternate between activewear and loungewear. The materials range from the premium modal and the modal/cotton blend fabrics, and no matter what fabric or what silhouette is chosen, the pieces will be representative of the trademark L’AGENCE quality. Another added bonus: this collection gives you a chance to shop American. The entire line is made in America, from start to finish, so you can know that you’re supporting a truly American business.
Luxe Loungewear launches today, December 4th and can be found on the L’AGENCE website, the L’AGENCE boutiques in Los Angeles and Manhattan, as well as in all L’AGENCE retail channels.