Kicking off its 90th anniversary, the brand hosted a celebration at the Idôle House pop-up in the heart of SoHo with none other than its newest global ambassador and music sensation Olivia Rodrigo.

Known for their glossy shine and candy-like scents, Juicy Tubes defined early 2000s beauty, becoming a must-have in every It-girl’s makeup bag. Now, they’re making a deliciously nostalgic comeback with a Gen Z twist, as Olivia unveils three limited-edition shades inspired by her signature glam: Lavender Latte, Cocoa Macchiato, and Almond Drip.

The opening night welcomed a glowing guest list of stars and longtime fans of the gloss that defined an era. Among them were fellow global ambassador Amanda Seyfried and Juicy Kissing campaign co-stars Gabrielle Union, Rachel Bilson, and Ed Westwick — all there to celebrate the comeback. Also present was Françoise Lehmann, Global Brand President of Lancôme, reinforcing the brand’s legacy and continued relevance.

Located at 210 Lafayette Street, the pop-up offered a full-sensory experience, with the guests sipping cocktails, snapping photos in front of 3D installations, and swiping on layers of gloss. With shimmering lips and early-2000s hits playing in the background, the night felt like stepping into a nostalgic beauty time capsule but cooler.

Shop Olivia Rodrigo’s exclusive Juicy Tubes shades HERE.

Photography by Sansho for BFA