The iconic K-Beauty duo are back at it again. Laneige and Innisfree are joining forces and hitting the road… literally! The up-and-coming brands have had major success in pop-up shops in both LA and NY, with their latest “Seoul to Socal” event in LA turning heads toward these emerging skincare moguls . With the swift success of these two brands, it is no surprise they are teaming up again for a “Glow-on-the-Go” Popup Truck Tour. 

Courtesy of Laneige

The collaboration is set to make 12 stops at Sephora’s across 6 states in the month of June. Starting in NYC and ending in Houston. The tour is open to consumers, so all are welcome to come elevate their skincare routines. Promises of photo-worthy moments, donuts, and exclusive giveaways await those who stop by. With glazed desserts and glossy lips, who could ask for more!

The pop-up features three main areas, bestsellers, hero products, and the latest launches from both brands, all of which can be purchased inside the Sephora store. This will obviously include the ever-famous Laneige Lip Sleeping Mask and Water Bank Blue Collection. Innisfree will also feature its bestsellers with its hydrating Green Tea Seed formulas and Daily UV Defense Sunscreen.

Courtesy of Laneige

No experience, no problem. Guests of the pop-up will also receive expert help on how to implement both Laneige and Innisfree into their skincare routine to get that perfect glowy skin day and night. If all of this doesn’t make you race to your nearest Sephora, those who attend will also receive a goodie bag of fan-favorite products from both brands with their purchases. The experience is free to all patrons and is a great way to get your hands on these popular products and see what else the brands have to offer. This Popup is a fun and much-needed collaboration that will help you “glow-up” this summer!

The “Glow-on-the-Go” pop-up runs 11 AM – 6 PM (Unless Specified Below)


6/2 Herald Square (12-6 PM)

6/3 Soho


6/6 Edison

6/7 Wayne


6/10 Prudential Center

6/11 Braintree South Shore Plaza


6/14 Chestnut Street


6/22 Boca Raton

6/23 Aventura

6/24 Miami Dadeland (12-6 PM)


6/29 Houston Willowbrook (12-6 PM)

6/30 Houston Galleria

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