Luxury jewellery house Tiffany & Co. has just released its latest campaign for the Tiffany T and Tiffany HardWear collections. This time, along with the attributes of elegance and innovation (both of which are intrinsic to the brand’s DNA), Tiffany & Co. has added a unique twist to its latest design: the wearers are those to make the difference as they become the defining characteristic of each piece. 

The “This is Tiffany” campaign wants to give you the chance to express your true self and underline the importance of not having to hold back. It is a celebration of individuality and a homage to all that makes us special. “ Our “This Is Tiffany” campaign is an authentic homage to individual style,” Executive Vice President Alexandre Arnault said. It is not a matter of the aesthetic of a piece of jewelry, but rather of how one wears it.

To embody the idea behind this true and expressive campaign, Tiffany & Co. turned to three house ambassadors who are globally known for their unapologetic identity and their strong sense of self. Actress, singer, and model Zoë Kravitz, Jimin of 21st-century pop icons BTS, and actress Gal Gadot bring their magnetic personal style to it and shine along the gleaming jewelry. “We may make the jewelry but it’s house ambassadors like Zoë, Jimin of BTS, and Gal who give meaning to the collections and make our pieces all their own,” Arnault continued in his presentation of the campaign. 

Each piece draws inspiration from the creative codes of both Tiffany T and Tiffany HardWear collections. It retrieves the former’s connection to the House’s logo, a symbol of pure graphic construction and simplicity that celebrates the Tiffany name; and it echoes the latter’s relationship with New York City and its signature gauge links that play with tension, proportion, and balance. As a result, the “This is Tiffany” campaign is defined by both fierce elegance and striking sophistication, with pieces that rise from the delicacy of hand-polished finishes, and that feature sleek silhouettes and striking pavé diamonds.

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