Ms. Lauryn Hill Stars in Woolrich's New Campaign

Ms. Lauryn Hill Stars in Woolrich's New Campaign

Featuring a live performance of "Ex-Factor."

Featuring a live performance of "Ex-Factor."

Text: Tess Garcia

Exactly 20 years have passed since the enigmatic Ms. Lauryn Hill released her critically-acclaimed album, The Miseducation of Ms. Lauryn Hill. Now, after a decade-long hiatus, she's back in the public eye with a series of pop-up performances, a world tour, and her first-ever fashion campaign for Woolrich.

The campaign, entitled Woolrich: American Soul Since 1830, highlights "artists whose creative ingenuity is at the very heart of American culture." In the video, Hill takes viewers on a picturesque stroll through the streets of Harlem -- super-fans may recognize the scenery as the setting of her video for "Doo Wop" – sporting three distinct Woolrich looks that appear equal parts functional and fashionable (peep the Arctic Parka with a portrait of her face on the back). Set to a live rendition of Ms. Lauryn Hill's hit single "Ex-Factor," the short film caps off with a visit to the Apollo Theater and an ominous clip of the singer casually walking away from the camera, her demeanor as mysterious and alluring as ever.

"The opportunity to work with Ms. Lauryn Hill was the perfect start to our ongoing ‘American Soul’ project, highlighting Woolrich’s American heritage," said Andrea Canè, creative director of Woolrich, in a press release. "We wanted Ms. Hill to bring her unique artistic eye to the product and DNA of the brand so we invited her to put her own spin on these classic Woolrich styles, reflecting her interpretation of ‘American Soul.’”

Take a look at the official campaign images shot by Jack Davidson below.

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Credits: Image via Woolrich

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