LCMDF's New Track "Another Sucker" is All About Empowering Women

LCMDF's New Track "Another Sucker" is All About Empowering Women

The electropop duo are back with a new video, premiering for the first time on V.

The electropop duo are back with a new video, premiering for the first time on V.

Text: Erin McDowell

Finnish electropop duo LCMDF are back with a brand new track, and this time, they're sticking it to the man. Inspired by the many obstacles women must face in the music industry, "Another Sucker" is an anthem perfectly in tune with the current climate surrounding women's equality and their right to a safe, comfortable workplace. After a two-year creative hiatus, the duo has served up a whimsical and neon-filled video, premiering today exclusively on V, highlighting strong, catchy, and energy-filled lyrics that have the makings of a summer pop hit.

"I think the main plot for us with 'Another Sucker' was to not show our faces in the video. We did some research on female portrayal in music videos and tried to do something differently," LCMDF said about the video."We made the video together with fellow Helsinki creatives Veli.Fx -- it’s a one-take of us walking through an old abandoned office building, and then all this weird stuff starts to happen. Our humor is quite generously showcased in this tune and video. The illustrations tell a story of holding a grudge and then letting go, exiting the building. We felt super badass when filming it, and we hope that shows." View the badass video for "Another Sucker" below.

Credits: Photography courtesy of LCMDF/Anton Sucksdorff

UP NEXT

Supermodel Showdown: Maria Borges