Where fashion meets football, passion finds authenticity. Though the two subjects may feel like an unlikely duo, this collaboration is synergetically sincere. The cult menswear brand le PÈRE announced its collaboration with the Italian football club Juventus, releasing an all-new joyous and celebratory football jersey for New York Fashion Week. 

Taking its stripes from the original Adidas Juventus 24/25 home jersey, the reinterpreted release is made premium in the finest of its details and the passion within its design. At the wearer’s heart, three stars are displayed, exemplifying the club’s successes. On the back of the jersey, Le PÈRE’s title sits at the nameplate, with the emboldened number 90 below, emblematic of the sport and the brand—with 90 minutes of play and le PÈRE’s flagship address being 90 Orchard St, NYC. 

Paired with the starring jersey centerpiece are a cap and scarf, with radiant neon yellow accents contrasting the jersey’s same black and white stripes; the collection works in unison to embody the pride of both the club and the brand. 

“At Juventus, we continue to push creative boundaries to engage with our global audience, and this partnership redefines the intersection of football and fashion,” says Juventus Brand Manager, Gianmarco Pino. “By merging the club’s heritage, elegance, and style with cutting-edge fashion trends, we are crafting a bold expression of identity—one that extends beyond the pitch and leaves a lasting cultural imprint.” 

The collection is available in le PÈRE’s physical stores in New York and Los Angeles or lepere.com and on Juventus’ official website.