Lights! Camera! Moschino!
Moschino AW21 was a cinematic journey to Hollywood’s Golden era via countryside farms, and exotic jungles.
Jeremy Scott played director for Moschino’s AW21 collection. In place of a usual runway show, Scott directed his very own Hollywood Moschino movie. Titled ‘Jungle Red’ the presentation was inspired by the 1939 hit movie, The Women, which starred Joan Crawford as a feisty shopgirl, man-eating, glamour-puss. Even the invite was an ode to old Hollywood, the Moschino movie ticket stub was a tease for the technicolor spectacular that followed.
It was a show, set up to be a show, within a show, within a show. The opening scene saw Stella Maxwell, Dita Von Teese, and Winnie Harlow, sipping tea in a grand salon before taking a seat to start their “voyage into fashion land.” Hailey Bieber had the honor of wearing the first look, a modern take on men’s pinstripe suiting. Similar styles followed against an MGM-worthy backdrop of a big city metropolis. Next, Australian Model Miranda Kerr gave us farm girl realness in a full-skirted gown, made from a cloud/cow print. More chic country looks followed which included potato sack ensembles that were inspired by the iconic Marilyn Monroe publicity stunt, “She’d look good even in a potato sack.”
Then came ‘the Ladies who lunch’ serving rich-bitch couture in the Moschino art gallery before the models themselves became living works of art. Descending from paintings, Scott dressed his starlets in abstract prints that mimicked brushstrokes. Then we were transported directly to the jungle with scene-stealing giraffe print, a shimmering zebra coat, edgy safari looks, leopard print, and a feathery, flamingo, cocktail dress. Back at the salon the ladies were ready for a night at the theatre, dressed in high-glamour evening looks.
Glitz, gold, and strings of pearls were worn with voluminous opera coats, dramatic wraps were cut to resemble evening gloves. A gold star headdress paid homage to Hedy Lamarr, and the final look saw seductress, Dita von Teese dressed as the Moschino Queen of Hearts. The cinematic silhouettes echoed the spirit of Hollywood Courtier Adrian, and as the final credits rolled it was clear that not even the likes of Louis B. Mayer, Cecil B. DeMille, or Jack Warner could compete with Moschino’s newest Blockbuster.
Check out the Moschino AW21 show in the video below.