Lil Miquela's UGG Campaign is Pure Fire

Lil Miquela's UGG Campaign is Pure Fire

The Instagram sensation lends the staple brand her modern face.

The Instagram sensation lends the staple brand her modern face.

Text: AJ Longabaugh

Celebrating their 40th Anniversary, UGG launched a revamped campaign starring Adwoa Aboah, Luka Sabbat, and more instilling the brand with a more youthful vibe and an ever-modern voice. Continuing their momentum, UGG has revealed what we believe is the most exciting face of their celebratory season: Lil Miquela.

Feeling like a proud parent to the rising star, V gave Miquela her very first editorial fashion spread in V112, our Spring 2018 and since, the superstar has taken the world by storm. Using Instagram as her main platform, Miquela uses her feed to showcase the current state of style, making herself the present and future of the influencer movement. To add to her resume of accomplishments, Miquela has recently begun dabbling in the world of music, releasing her triumphant single and video for "Hate Me", a love letter to all of the trolls and haters that occupy her comment section on the daily.

So, you wonder why UGG selected Miquela Sousa to be the face of their new campaign? V sure don't, and we can't wait to see what's next for the modern mogul.

Credits: IMAGES VIA UGG

UP NEXT

The Last 30 Days According to @jorjasmith_