Maje has found a new muse to lead their new Fall/Winter 2023 collection and campaign in one of the fashion industry’s most notable rising models, Lila Moss. Using London to set the scene, the collection and campaign video is inspired by timeless British style with an emphasis on rocker chic influences mixed with Parisian sophistication.

Moss takes a stroll through Soho and explores the jumping caf├ęs of Shoreditch to create an artistically pleasing visual of the ideal Maje it-girl: spontaneous and oh-so-stylish. The collection’s looks are drawn from the model muse herself, with pieces illuminating that cultivate a model-off-duty vibe while simultaneously delivering high fashion.

Courtesy of Maje

Product offerings from the new Fall/Winter line include elegant basics dipped in this season-approved color hues such as a cream-toned tweed blazer wide-leg pant, and a quiet-luxury-inspired black and white striped knit sweater.

Courtesy of Maje

Contrasting bold tones including bright green and scarlet are incorporated. The Miss M is a new addition to the Maje family, ringing in a fresh youthful take on the iconic M bag. This version plays on the classic details of the M bag with molded leather handles, rock fringes, and topstitching.

The collection is available to shop now on maje.com.

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