DKNY’s latest campaign for Spring 2025 is a love letter to New York City’s cinematic legacy. The accompanying short film begins in a classic New York theater, as their newest global face, Lila Moss, watches a film plastered across the screen.

The campaign, shot by renowned photographer Mikael Jansson, draws inspiration from the city’s most iconic films, placing both New York and Lila in starring roles. The ladder embodies the self-assurance and ease of a true localr. The campaign includes layers of significance as Lila Moss’s mother, Kate Moss, appears in the Donna Karan New York Spring 2025 campaign, generating connection across the brand. 

The new pieces, rooted in DKNY’s signature balance of classic and contemporary, return to archival pieces from its “DKNY est. 1989” collection. These reimagined garments, styled by Alastair McKimm, feature youthful and elevated silhouettes. Boxy striped polos paired with denim shorts and loud outerwear are among the many iconic looks featured in the campaign. 

“Lila, as the next face of DKNY, embodies our brand’s spirit, resonating with global consumers to create authentic brand connections,” said Jeff Goldfarb, Executive Vice President of G-III Apparel Group.