Listen Now: Music Spotlight on Synead

Listen Now: Music Spotlight on Synead

Listen Now: Music Spotlight on Synead

This week's music spotlight is on Synead Nichols, the co-founder of Millions March NYC now gearing up to release her second single.

This week's music spotlight is on Synead Nichols, the co-founder of Millions March NYC now gearing up to release her second single.

Text: E.R. Pulgar

Every week, V shines a light on an up-and-coming artist. This week, get to know Synead Nichols, an activist finding her footing in the pop world. The young founder of Millions March NYC burst into the music scene with light-hearted, upbeat jam "Tropicao." Produced by Matt FX, Broad City's music supervisor, the accompanying video shot on-location in Trinidad & Tobago pays homage to Nichols' Caribbean roots. As she returns from performances in London and gears up to release a new single called "Lost In The Wild," we caught up with Nichols to talk about the future of activism, her upcoming single, and her musical aspirations post-"Tropicao."

What goals do you have following the success of "Tropicao?"

"Tropicao" has been getting some pretty dope traction. In all honesty, performing is a place I feel most comfortable so I'm really focused right now on creating a whole new experience. My goals are pretty much the same right now: put my best foot forward and set my life up as I continually configure where my place in this creative world is.

Tell me about the new single, "Lost In The Wild."

It's one of those semi-revelational tracks about breaking the hell out of a situation that completely bogs you down. LITW is really funky and highlights that inner prowess and freedom we experience post escaping that messy situation you should have avoided in the first place. It's coming at you Autumn of 2017, so don't get your briefs and panties in a bunch just yet.

Speaking of the impossible, are there any artists you want to collaborate with as your music career grows?

When I think about collaborations I think of the many versions there are of myself and all the varieties of music appreciate. Thus far I would love to collaborate with Solange, Anderson Paak, Cardi B (as a young Trini american who grew up in a very Dominican neighborhood this is vital for my existence), the whole of TDE (because I really do love them) Hiatus Kaiyote, Travis Scott, The Internet, Missy Elliott, Timbaland...

The video for "Tropicao" pays big homage to your Trinidadian roots. Will "Lost in the Wild" continue in a similar vein?

As a wise woman once said, "Nah". LITW is very different from "Tropicao". I don't even want to say too much, but you'll see.

Are you continuing work with Millions March NYC? What goals do you have for the organization as it continues to grow?

Unfortunately, despite having started the organization, I'm not currently working with Millions March NYC. I do, however, wish to see the continuation of community outreach and community involvement. It's so important, especially for those in my age bracket and younger, to be as involved  as we are aware in today's political, cultural, [and] social climate. My main goal is to connect the creative/artistic to the social/political and spread statistical information all the while changing the perception of society. I feel like it's a rather big goal, but how impossible is impossible?

Music was your first passion before you answered the call to social justice, taking a step back citing hostility. As a lifelong organizer, how do you view the scene now and how can those still heavy working in activism do better?

A lot of things have been brought to the forefront with the election of the United States' new "president." So now we're witnessing prejudices and judgement at an all time high. I have come to a place in my life where I will not pander to nor tolerate ignorance or varying forms of "-isms". But to be honest, the less we stand and deal with bullshit the less we'll be okay with tolerating it. Simple as that and that doesn't just depend on the work of activists. It depends on a community of individuals. Understanding how someone can benefit or not from privilege is a good place to start.

Watch "Tropicao" below.


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