Live Life In Color With Missoni's Newest Ad Campaign

Live Life In Color With Missoni's Newest Ad Campaign

Live Life In Color With Missoni's Newest Ad Campaign

Missoni's Spring/Summer 2022 campaign brings us into a world of radiance

Missoni's Spring/Summer 2022 campaign brings us into a world of radiance

Text: Anika Ljung

Known for their colorful knitwear, Missoni stays true to their brand as they debut their Spring/Summer 2022 ad campaign, painting a picture of vibrant exuberance and nodding towards the lighthearted joie de vivre. Images by London-based photographer Marili Andre paint an electric scene of sensual spontaneity, using illumination to surround each model—Georgia May Jagger, Louise De Chevigny, and Clement Chabernaud—with a romantic aura that seems to transcend the passing of time.

A contemporary approach to a prismatic experience, Missoni captures the essence of evocative radiance and unbridled optimism felt through a variety of daywear and eveningwear pieces. Set against an illuminated urban setting, the vibrant collection, featuring Missoni's iconic zigzag motifs and eclectic use of color, brings to life a sense of spontaneity and uninhibited expression.

Credits: Images courtesy of Missoni

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