Lizzo is Feeling “Good As Hell” About Her Brand’s New Loungewear
The singer expands her brand YITTY with new Body Butter and Knit Slip collections.
If there’s one thing audiences can take away from Lizzo, it’s how to feel empowered in the body you’re in. The singer brings her self-love ideals to shapewear with her new brand YITTY. YITTY joins other celebrity brands but aims to include everyone, no matter their size or shape.
As YITTY gains major success with its shapewear and athletic products, the brand steps into the world of loungewear. The new Body Butter and Knit Slip collections use soft, stretchy materials to create figure-hugging and comfortable garments. The new collections combine loungewear with shapewear to create pieces that are perfect for sitting at home or on the go.
For Body butter, YITTY uses a stretchy blend of modal and cotton to create a material that hugs your figure. The pieces are meant for everyday wear and use a no-wrinkle finish and curve-enhancing stitching to ensure comfortability.
Knit Slip uniquely combines loungewear and shapewear. Ultra-soft sheer open-knit fabric creates a breathable fabric that allows you to show a bit more skin. Leggings feature booty-lifting ruching to create a comfortable, yet sexy silhouette. The Plunge Crop Top has an adjustable waistband to give customers more or less cinch. The Knit Slip collection will have you saying goodbye to bulky sweats and hello to cool loungewear.
The Body Butter collection is now available on YITTY’s website. The Knit Slip collection drops on August 18.