Extremes are typical in fashion, as the need to push boundaries has quickly become an essential part of any collection. For Jack McCollough and Lazaro Hernandez, the design duo takes this in a more literal and much more dangerous sense, challenging altitude, elements, and extreme terrain to present their striking Fall/Winter 2026 campaign. The vision of LOEWE remains adventurous, this time at an altitude of 3,470 metres. Set upon the Pointe Helbronner in the Mont Blanc Massif, the campaign is photographed by Talia Chetrit and stars both talent and ambassadors of the brand.

Brand ambassadors Julia Garner and Théodore Pellerin are positioned alongside Lil Yachty, Laïka Blanc-Francard, and Beau Gadsdon, with models Nyawurh Chuol, Carin Herven, and Siegfried Blanche, as German artist Cosima von Bonin appears whose artistry inspired a collection of Amazona 180, Puzzle, and Flamenco bags.

Suited for the terrain, the collection includes Storm boots, parkas, and Shield sunglasses. The effect is an almost unbelievable scene. Cascading slopes of ice, snow flurries, skin exposed to the harsh environment. It’s shocking and daring while remaining artistic and classically LOEWE.