On December 10, LOEWE celebrated the opening of its first New York City flagship with a cocktail gathering at the store followed by a Holiday Party at the Sinclair-Fletcher Mansion on 7th Avenue and East 79th Street. The new store is located in Soho on 79 Greene Street.

The event welcomed several celebrated and accomplished guests including the novelist Zadie Smith, actress Lucy Boynton, model Kaia Gerber, actress Maggie Gyllenhaal, among several others. Guests could dance to music by Adam Bainbridge, Kiddy Smile and Robyn.

Although the new store has a black exterior, the interior is light and airy with an open concept feel allowing the clothes and accessories to shine. Bags stand erect on white open shelves stationed near comfortable white couches to reflect on one’s future purchase. Throughout the event, celebs and artists alike posed in front of the shelves for photographs.

Step inside the event below with photographs courtesy of BFA.