To celebrate International Women’s Day, LOEWE kicked off its second Women In Craft campaign. The inspiring project featured four women artists participating in studio swaps. All of these talented women have a history with LOEWE as they were all shortlisted for the LOEWE Foundation Craft Prize.

The initiative echoes last year’s #WOMENINCRAFT social campaign, where LOEWE invited renowned female artists and designers to champion the work of craftswomen they admire, creating a harmony that reverberated around the world. Highlighting the brand’s ongoing mission to honor artisans and the world of craft, the 2024 edition of the project aims to uplift connections between the growing community of the LOEWE FOUNDATION Craft Prize.

The project featured two pairs of women, ceramicist Akiko Hirai and wood sculptor Eleanor Lakelin, and textile artists Luz Moreno Pinart and Simone Pheulpin who toured the other pair’s studios in London and Paris to comment and reflect on what commonalities all artists share, captured in a pair of short films. This campaign stays true to LOEWE’s ethos of uplifting international artisans and artists, spotlighting women artists who are frequently cast in the shadows.

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