As Spanish luxury label Loewe prepares for their upcoming SS24 men’s runway show at Paris Fashion Week, fans of the brand wait eagerly to see their new designs as well as the celebrities in attendance. Among the guests will be their latest global brand ambassador, K-pop star and style icon Taeyong, marking the start of his collaboration with the Loewe team.

Known for his chart-topping work with K-pop boy group NCT and his very first solo album “SHALALA,” Taeyong is a self-proclaimed Loewe superfan. The artist said in a press release, “It’s a real honor to be a LOEWE Global Brand Ambassador. I’ve been a huge fan of LOEWE, not only for the designs, but also for the brand’s philosophy and unique way of communicating.”

Loewe Creative Director Jonathan Anderson has brought the iconic brand into a new era of fashion, focused on highlighting vibrant elements of Spanish culture and a perfect balance between playfulness and sophistication. This balance is key when it comes to Taeyong’s personal style, as he styles Loewe’s expertly crafted runway pieces with more laid-back, classic wardrobe essentials.

Looking ahead toward the future of the label, Anderson said, “With Taeyong’s many talents spanning songwriting, performing and visual creation, I’m really excited to see what this collaboration will bring.” As Anderson continues to highlight Taeyong’s “special connection to the brand,” this partnership is sure to be exciting for fashion lovers and K-pop fans alike.