This partnership is pushing even further into the intersection of performance and luxury with their most expansive collaboration yet. Featuring nunchuck artist Mana Kimura-Anderson, climber Matthew Bell, dancer Marie-Louise Hertog, and tricker Daisuke Takahashi, the visuals captured by George Eyres come to life across the jagged terrain of Les Costes Males, just north of Barcelona.

The star is Cloudventure 2.0. Originally designed for rugged landscapes, it is now equally apt at home or on city streets. Its updated design pairs a semi-translucent mesh upper with an oversized LOEWE anagram, creating a layered, textural effect. On’s signature CloudTec technology and Helion super foam provide performance-level cushioning, while Missiongrip rubber outsoles ensure traction with a striking new marble finish.

The color palette spans from neutrals to bold shades like green and a vivid blue-red-white mix. Also returning are fresh tones of electric blue and pale pink, joined by classics in all-black, all-white, and dark sand.

Complementing the footwear is a ready-to-wear and accessories capsule that bridges high function with elevated design. Earthy tones and vibrant accents can be found across garments, designed with fabrics that allow for breathability and movement. Some of our favorites include the ripstop Ultra Jacket, a textured Active T-shirt, and performance-first essentials like bras, tights, shorts, caps, and socks.

The collection will launch online and at CASA LOEWE Madrid on May 14, with a wider in-store release on May 15.

Discover More
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.