Fashion house Loewe has announced a new collaboration with On Running featuring a lifestyle shoe made to move. Dubbed “The Cloudtilt”, the shoe is meticulously designed with Swiss engineering, highlighting the brands’ shared exploration of craft and technology. Focusing on a Cloud-like motif, the shoe’s silhouette is made to adapt to the wearer, creating seamless movement from heel to toe.

A first for On’s range of lifestyle products, the Cloudtilt incorporates CloudTec® Phase, a computer-generated midsole technology that blends cushioning with a few components to create smooth, ultra-lightweight wear. The Cloudtilt is fine-tuned using Finite Element Analysis software to simulate walking stress on the legs and feet. The new sneaker is meant to make long days feel delicate and airy, with extra soft soles gentle enough to keep you on your feet.

With an accompanying campaign captured by Thibaut Grevet, the collaboration celebrates the art of human motion with a tech-led approach. The films and stills feature appropriately cast talent ranging from gymnast Yonghon Huh, dancers Roy Kaneza and Hortense de Gromard, BMX rider Cindy Dos Reis, and animal flow instructor Stefan Crainic, along with the first female Emirati motor racing driver Amna Al Qubaisi, and Liu Hong, the world champion and Olympic gold medalist race walker.

The sneaker is done up in knitted sock construction, speed laces, and Loewe and On joint branding. The shoe’s outer sole is crafted from EVA foam to minimize the use of rubber, and an engineered mesh upper is made from 99% recycled polyester, adding to the continuing commitment to performance and sustainability for the Loewe. Packaging is also created from 100% recycled industrial materials.

The Cloudtilt will be delivered in two drops, one in October, and one in January, and is presented in distinct color palettes. The first men’s drop features white, black, lime green, khaki green, and forever blue shades, while the first women’s drop includes white, black, lime green, purple rose, and navy tones. The second Men’s drop in January will consist of sand, wild rose, and slate grey, and the second Women’s drop will include sand, wild rose, and beet red.

The collection is now available on loewe.com and in select Loewe and in On stores and on.com.