LOEWE Perfumes unveils a new immersive installation at the iconic Rockefeller Center, open from 21 November to 31 January. Conceptualized as a contemporary Crafted Garden, the space invites visitors into a sculpted labyrinth where nature, artistry, and design converge. Mimicking Renaissance gardens, the installation reveals different facets of the LOEWE Perfumes.

The modular landscape, designed by Molo Design, is celebrated for their sustainable and sculptural creations. Inspired by botanical manuscripts, the paper-thin honeycomb structures crafted from recyclable materials shape the space into a living storybook of fragrance. Soft curves, shifting light, and a quiet sense of organic movement reflect LOEWE’s ongoing dialogue between nature and human ingenuity, emphasizing the brand’s commitment to innovation, sustainability, and forward-thinking design.

Courtesy of LOEWE

The pop-up brings together the entire LOEWE Perfumes universe, beginning with the new Crafted Collection and extending through Un Paseo Por Madrid, Botanical Rainbow, and Home Scents. Within the Crafted Collection, visitors can discover three fragrances that reinterpret classic perfumery notes: Sandalwood blends warm woods with bright citrus and soft aromatic details, Patchouli takes on a lighter character shaped by airy florals. Lastly, Amber is deeper and plush, enriched with gentle spices and velvety woods.

To finish the experience, the Home Scents introduces a festive trio of candles: Sweet Almond carries creamy gourmand warmth, Earl Grey pairs aromatic tea leaves with fresh citrus and subtle herbs, and Black Sesame provides a toasted, mineral profile with a subtle earthy finish.