Jack McCollough and Lazaro Hernandez’s first campaign for LOEWE has been unveiled. Expanding on a set of teaser photos released ahead of the designers’ debut show last fall, the Spring/Summer 2026 campaign is defined by vibrancy. 

Shot by Talia Chetrit, scenes of turquoise pools and tropical fruit set the tone for a collection equal parts sensual and modern. Each image centers physicality — a bright yellow heel crushes the top of a takeout container, and wet hair acts as a defining accessory. Sunlight glimmers on water droplets and the body’s relationship to clothing is highlighted. 

“Heat-sealed leather jackets are captured in their sculptural sensuality, shredded leather jeans reveal their innate tactility, fluid multilayer dresses and colourful tops casually draped around the body exude a gestural vitality,” LOEWE said in a statement. 

A cast of film and stage actors bring the campaign to life: Beau Gadsdon, Chen Duling, Isla Johnston, Talia Ryder, and True Whitaker. 

“We’re building a visual language that feels personal: confident, playful, sun-drenched, optimistic,” Jack McCollough and Lazaro Hernandez said in a statement. “It articulates an energy we recognize as intrinsic to LOEWE — joy, sensuality, and a modernity that feels instinctive rather than imposed.” 

The campaign is featured in the latest issue of LOEWE’s quarterly magazine, arriving in stores from February 19. The Spring/Summer 2026 collection arrives in stores and online on February 26.