LOEWE today launches its Fall Winter 2026 precollection campaign, photographed by Talia Chetrit. Shot on the volcanic island of Tenerife, the campaign continues to develop the vital, sensual language that creative directors Lazaro Hernandez and Jack McCollough are shaping for the Spanish House.

This campaign continues our exploration of craft at LOEWE as a rigorous yet joyful act. We were drawn to the elemental energy of Tenerife: its vigour, its drama, the way this ancient volcanic landscape can sharpen senses and instincts — much like how we think about making and wearing clothes.

– Jack & Lazaro

The cast, including Eva Victor, Levon Hawke, Seydou Sarr, and LOEWE ambassador Isla Johnston, adds something special to that mood. They don’t perform for the camera—they simply exist within it, whether standing by the ocean or stretched across sun loungers. The result feels calm, self-assured, and intentionally understated.

Accessories remain at the center of the story. The Amazona 180 returns with new proportions, while newer designs like the Layer Flamenco clutch, the Scarf bag, and the mini Cala bag reinforce LOEWE’s focus on form and craftsmanship. Rather than acting as accessories alone, they feel like collectible design objects—pieces built to last beyond a single season.

What makes this campaign stand out is its balance. Tenerife’s landscape does a lot of that work, but so does the confidence of the clothes themselves. LOEWE is becoming more precise. And that quiet certainty is what makes the campaign memorable.