Ahead of Loewe’s Spring/Summer 2026 show at Paris Fashion Week, the brand released a teaser that speaks to new beginnings. The women’s collection will be the first released under newly-appointed creative directors Jack McCollough and Lazaro Hernandez.

Shot by fine art photographer Talia Chetrit, the teaser evokes the vibrancy of the season. Actors Erin Kellyman, Eva Victor, Isla Johnston, Lewis Gribben, Megan Northam, Orlando Norman, and Théodore Pellerin appear in a series of sensory images. These new faces reflect the brand’s fresh start, appearing beside visuals of swimming pools, bright red cherries, and beach towels. 

“Ahead of our first LOEWE collection, this teaser stands as an opening gesture, the outset of a new dialogue. The campaign begins to define a tone, a spirit, and the beginnings of an intent. In it lies a vibrancy and tactility rooted in craft that feels fundamental to the House, a sunniness and sensuality that feels inherent to its Spanish roots, and ultimately an optimism and spirit that we recognize as deeply personal to us as individuals,” McCollough and Hernandez said in a statement. 

The Spring/Summer 2026 Women’s Collection will be unveiled on October 3, and the teaser’s scenes inform the tone McCollough and Hernandez might strike with their debut. Without breaking too dramatically from the brand’s established image, they tactfully lay the groundwork for expansion. 

“Together with Talia Chetrit we worked on images that begin to define this spirit and cast individuals whose fresh and nascent quality spoke to the idea of new beginnings, something hopeful and unfolding,” McCollough and Hernandez said.