The latest LOEWE seasonal campaign is here. The Pre-Fall 2022 campaign, captured by Juergen Teller across various cities worldwide, spotlights renowned individuals who have made their mark in music, film, and sports. British singer-songwriter and producer Alewya, Sir Anthony Hopkins CBE, Japanese Paralympic athlete Maya Nakanishi, and more take center stage as they sport LOEWE transformed and re-imagined signature designs that emerge in new size variations, iterations, and tinges.

Award-winning actor and the luxury label’s Global Ambassador Josh O’Connor dons its Anagram tote in a field. Its Large Flamenco Clutch bag becomes accessorized by American artist Caroline Polachek as she sits in a pinkified beauty parlor under a hairdryer. Reflecting the theme of the campaign’s playful approach, Sir Anthony Hopkins poses with LOEWE bag styles, wearing a colorful donut graphics t-shirt, black trench coat with gold-hued embellishments, black pants, and similar-hued sneakers.

Earlier this year, LOEWE premiered its Fall/Winter 2022 collection at Paris Fashion Week and later debuted the Paula’s Ibiza line, both under the vision of Creative Director J.W. Anderson who first assumed the role in 2013.