LOEWE Unveils Its Spirited Pre-Fall 2022 Campaign

LOEWE Unveils Its Spirited Pre-Fall 2022 Campaign

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LOEWE Unveils Its Spirited Pre-Fall 2022 Campaign

LOEWE's newest seasonal campaign stars Alewya, Sir Anthony Hopkins, Maya Nakanishi, Josh O'Conner, Caroline Polacheck, and more.

LOEWE's newest seasonal campaign stars Alewya, Sir Anthony Hopkins, Maya Nakanishi, Josh O'Conner, Caroline Polacheck, and more.

Text: Natalia Finnis-Smart

The latest LOEWE seasonal campaign is here. The Pre-Fall 2022 campaign, captured by Juergen Teller across various cities worldwide, spotlights renowned individuals who have made their mark in music, film, and sports. British singer-songwriter and producer Alewya, Sir Anthony Hopkins CBE, Japanese Paralympic athlete Maya Nakanishi, and more take center stage as they sport LOEWE transformed and re-imagined signature designs that emerge in new size variations, iterations, and tinges.

Award-winning actor and the luxury label's Global Ambassador Josh O'Connor dons its Anagram tote in a field. Its Large Flamenco Clutch bag becomes accessorized by American artist Caroline Polachek as she sits in a pinkified beauty parlor under a hairdryer. Reflecting the theme of the campaign's playful approach, Sir Anthony Hopkins poses with LOEWE bag styles, wearing a colorful donut graphics t-shirt, black trench coat with gold-hued embellishments, black pants, and similar-hued sneakers.

Earlier this year, LOEWE premiered its Fall/Winter 2022 collection at Paris Fashion Week and later debuted the Paula's Ibiza line, both under the vision of Creative Director J.W. Anderson who first assumed the role in 2013.

Credits: IMAGES COURTESY OF LOEWE

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