It’s no secret that—like many—Loewe loves Ibiza for the summer holidays. Paying homage to the Spanish island’s beloved boutique, which first opened its doors in 1972, Loewe’s 2026 Paula’s Ibiza campaign has finally dropped, and here’s your first look.

Photography by Jack Pierson

Every year, the famous style destination backdrops the Spanish house’s summer campaign, offering the true essence of Loewe’s seasonal Old Town store. This year, it debuts the final collection designed by the Loewe studio prior to the arrival of creative directors Jack McCollough and Lazaro Hernandez.

Captured by photographer Jack Pierson, the campaign radiates the island’s warmth and effortless style. Saturated, seductive, and imperfectly perfect, Pierson’s photography depicts the collection as it’s intended to be worn, a true ode to the Paula’s Ibiza ethos. Bare sandy skin and ocean-soaked tees—I can practically taste the salt air through each image.

Photography by Jack Pierson

The styling’s silhouettes portray island ease, featuring long, draped dresses, loose trousers, and double-layered, unbuttoned shirts. The duality of Loewe’s summer takes us through the ocean to the sandy shore and through the island’s city to home interiors, each setting paired with woven raffia pouches, bucket bags, slides, and Mary Janes. The Eclipse Basket and Loop Basket bags appear to be this season’s staple beach totes, while the Featherlight Puzzle arrives in a medium size with a new shoulder-top handle. Loewe’s emphasis on craft and crochet brings a quietly considered ease to the island—a sprezzatura that feels both relaxed and meticulously refined.

Photography by Jack Pierson

LOEWE Paula’s Ibiza 2026 is available in stores and online at Loewe.com.