Loewe’s FW22 Campaign Imbues Possibility Into The Modern Handbag

Jonathan Anderson brings a breath of modernity to the iconic and riveting handbag.

Shot by renowned British photographer David Sims, Loewe’s latest Fall Winter 2022 Campaign elevates the essence of new wave fashion to an entirely new dynamic. From cerulean clutches (and denim) to persimmon purses, these riveting bold statement pieces are a youthful exuberance of the Spanish house’s creative director Jonathan Anderson’s modern craftsmanship. Featured in hypnotic hues and bright contrasts, this Fall Winter 2022 Campaign is sure to acquire an implausible appreciation and bring a breath of modernity to the iconic designs.

David Sims is best known for the boundary-pushing approach to fashion photography through his unique and intangible approach, setting a precedent for a new generation of thriving photographers. His pieces have been exhibited at the Institute of Contemporary Art in London and have been held in the permanent collections of the Victoria & Albert Museum in London, The J. Paul Getty Museum in Los Angeles, and Musée de la Mode de la Ville de Paris. 

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