LOEWE returns with the ultimate summer-must-have fragrance to keep you fresh and perfumed even when the hottest season hits. Inspired by carefree summer days, the Paula’s Ibiza Collection introduces the new Paula Ibiza’s Eclectic EDT. The fragrance joins Paula’s Ibiza fragrance family which is defined by the Spanish island’s creative energy, music, and culture. 

Alewya | Photographed by Gray Sorrenti | Courtesy of LOEWE

For this latest campaign, LOEWE partnered up with British singer and artist Alewya, Spanish artist Bad Gyal, and Spanish singer Guitarricadelafuente, to celebrate the community that gathers around the Spanish luxury fashion house and the island life. And you are just one spray away from joining them for a sun-drenched afternoon or simply for some fun activities on the beach.

Photography by Gray Sorrenti | Courtesy of LOEWE

Close your eyes and let yourself be carried away by the Eclectic fragrance. Whether you are on an actual remote island with crystal clear waters or you’re only dreaming of it while in the city, the scent will refresh your senses throughout the day for a unique getaway experience. It is a delicate yet impactful scent that blends memories from the warmest time with joyful anecdotes. 

Guitarricadelafuente | Photographed by Gray Sorrenti | Courtesy of LOEWE

Created by Jonathan Anderson and LOEWE’s in-house perfumer Nuria Cruelles, the Eclectic EDT mixes wild notes of orange flower absolute with jasmine sambac, incense, sandalwood, and musk. It is a hedonistic scent. Yet, it might remind you of the original LOEWE Paula’s Ibiza EDT’s irreverent composition (with beachy notes of mandarin, driftwood, frangipane, sand lily, and patchouli oil), because both fragrances feature delectable gourmand notes of vanilla and coconut.

Photography by Gray Sorrenti | Courtesy of LOEWE

In addition to the fragrance, you will also find an exclusive body lotion featuring the Eclectic vibe, which nourishes the skin with light and aquatic hydration.

Bad Gyal | Photographed by Gray Sorrenti | Courtesy of LOEWE

The Loewe Paula’s Ibiza Fragrance collection is available to purchase now on PerfumesLoewe.com

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