London’s Subcultures Redefined: 2 Moncler 1952 Men’s Collection Launch

Sergio Zambon utilizes his escapist eye during the construction of Moncler’s latest collection.

Ever so, the pop anthropologist with a sensible antenna is fine-tuned with the happenings of the creative ecosystem.

Sergio Zambon, responsible for Moncler’s latest 1952 men’s collection, spotlights the widespread urge for travel and the quest for movement. Centered around the liberation of club culture – the ultimate sensory escapism, Zambon channels a freewheeling way of looking at things with an escapist eye rather than a way to oppose social norms; ultimately becoming a conduit for a sense of lightness and endless possibilities. Shot in London – the birthplace of club culture- Moncler frames London subcultures within a cultural and geographic perimeter.

Immediately upon first glance, volume and color immediately hit the eye, with bright citrus hues splashed onto oversized, rounded shapes that float away from the body in curvilinear movements. The new silhouette is highlighted by the juxtaposition of matte and shiny surfaces, by the play-off of teddy fleece and technical nylon. New proportions and rounded minimalism are critical elements of the Achill jacket – the “it” jacket of the season – presented in numerous trademark pop colors.

Dialogue with the British community and the escapism and euphoria of open spaces entices the collaboration with heritage brand Barbour, whose iconic waxed cotton jackets, usually suited for country life, take the bright pop hues of the collection, swarm in ocelot spots, or grow into the longer shape of a trenchcoat. Culled directly from club culture are the hypnotic prints on sweatshirts as well as the makeover of the Moncler logo, which condenses the season’s theme into an eye-catching symbol.

Fabrics are nylon, crocodile-embossed nylon, lightweight and matte cotton-nylon, and cotton in a palette of bright yellow, orange, and green with touches of chalk, onion, and black. Ocelot and tie-dye prints add movement to the overall solid use of color.


Acid green is harnessed from the season’s color palette for the statement 1952 x Trailgrip, a stand-out low-top sneaker crafted from the same fabric as key outerwear pieces in the collection, forming a bond between outer layers and footwear. The super-tough sole is designed for gripping mountains but is ideal for gripping dance floors. Other accessories include nylon or hand-crocheted bucket hats and Wallabee shoes in bright or natural hues developed in collaboration with Clarks Originals as a further nod to London and club culture through an enduring style loved by generations of subcultures.

Available in store and online.

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